_Seeing a new reality beyond the perceptible.


In 1870, the Master Blender Emile Filloux set aside Eaux-de-vie with great potential. The result was so significant that it was launched with Hennessy X.O within the first shipment for China in 1872 and until 1921 around the world.

Yann Fillioux, 7th generation of Master Blender, decided to re-create Hennessy X.X.O in 2017, a celebration of the visionary spirit of the Maison.


Collaborating with design studio Les Multiples, SOS IN Bel Air launched the new cognac at Changi Airport in Singapore with an interactive experience involving ultra hi-resolution video and augmented reality.


The large windows materialized by screens allowed the customer to see a new reality beyond the perceptible, enhancing their drinking experience within the interactive installation.

| The user was able to see unique perspectives and modified landscapes, moving along with their own silhouette.

The videos were shot in Japan, Singapore, and Iceland and digitally altered to created textured versions.



Director/ D.O.P/ CGI
SOS IN Bel Air


Boris Diniz


Singapore, Japan, Iceland


Les Multiples + SOS IN Bel Air