_Seeing a new reality beyond the perceptible.
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Project
In 1870, the Master Blender Emile Filloux set aside Eaux-de-vie with great potential. The result was so significant that it was launched with Hennessy X.O within the first shipment for China in 1872 and until 1921 around the world.
Yann Fillioux, 7th generation of Master Blender, decided to re-create Hennessy X.X.O in 2017, a celebration of the visionary spirit of the Maison.
Collaborating with design studio Les Multiples, SOS IN Bel Air launched the new cognac at Changi Airport in Singapore with an interactive experience involving ultra hi-resolution video and augmented reality.
Les Multiples designed the event’s pop-up with influences from the movie Ex-Machina: a technological and refined interior space giving access to the beauty and roughness of nature through its large windows.
The large windows materialized by screens allowed the customer to see a new reality beyond the perceptible, enhancing their drinking experience within the interactive installation.
| The user was able to see unique perspectives and modified landscapes, moving along with their own silhouette.
The videos were shot in Japan, Singapore, and Iceland and digitally altered to created textured versions.
As a gift to the customers, they had the ability to take the experience back home with a bespoke limited-edition Tasting Book working with A.R.
Credits
Director/ D.O.P/ CGI
SOS IN Bel Air
AC
Boris Diniz
Locations
Singapore, Japan, Iceland
Concept
Les Multiples + SOS IN Bel Air
