_When you feel at home at the track, you feel at home being an athlete.
SOS IN Bel Air directed and produced a series of 8 films for lululemon, elevating runs of all lengths and kinds and introducing lululemon to the running category.
Each episode is both informative and inspirational. They introduce Run Dem Crew founder Charlie Dark to a new run training expert, who provides techniques, drills, templates, and overall strategies to prepare the mind and body for every facet of running.
The creation of this series involved many different setups: interviews in lots of locations, action sports, aerial capture, garment showcase.
A lot of thinking went into coming up with creatives ways of matching the environments with the speaker’s themes while staying true to lululemon’s visual identity, which ended up in original setups and framing.
Shorter versions, as well as teasers, were created to cover all the needs of the brand platforms. Shooting 8K full-frame allowed for an easy declination of the main videos to many cut downs in various formats.