_Unfolding like Russian dolls.

Project

For three consecutive campaigns, SOS IN Bel Air has created multiples films for the best-seller mochi ice cream brand in the US: My Mochi.

Each year, My/Mo has granted a White Card for creating the concepts and stories: this led the creatives to come with this quirky art direction that is now defining their brand identity.

Here’s a selection of the Directors’ favorites!

Russian Doll Content

Every piece of content was developed to be able to unfold into stills, shorter cut downs, gifs, boomerangs and cinemagraphs, eventually enhanced with motion design to make it impactful without sound for social networks.

Shooting in 8K allows delivering high-quality content for all platforms, resolutions and formats.

Tokyo Team

Director
SOS IN Bel Air

D.O.P
Hans Bobanovits

MUA
Janeth Aragon

Set Design
SOS IN Bel Air

1st AD
Albane Bermejo

Food Styling
Matthieu Pinson

London Team

Director
SOS IN Bel Air

D.O.P
SOS IN Bel Air

Styling
Maria Dagher

Set Design
SOS IN Bel Air

1st AD
Mattia Reniger

Food Styling
Dominique Alexander

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Production
SOS IN Bel Air

Agency
Tongal