For three consecutive campaigns, SOS IN Bel Air has created multiples films for the best-seller mochi ice cream brand in the US: My Mochi.

Each year, My/Mo has granted a White Card for creating the concepts and stories: this led the creatives to come with this quirky art direction that is now defining their brand identity.

Here’s a selection of the Directors’ favorites!

Every piece of content was developed to be able to unfold into stills, shorter cut downs, gifs, boomerangs and cinemagraphs, eventually enhanced with motion design to make it impactful without sound for social networks.

Shooting in 8K allows delivering high-quality content for all platforms, resolutions and formats.