Shiseido - SOS IN Bel Air

_Beauty renewed, with every heartbeat.

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Project

SOS IN Bel Air created a series of videos and photos for the launch of top-of-line Shiseido product: The new ULTIMUNE.

As part of the campaign POWER IS YOU, the visuals emphasize Shiseido’s breakthrough research on blood circulation and their new technology The Lifeblood™. Working mostly with silhouettes and abstract shapes created excitement around the iconic products, talents, and technology.

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Research and production

In order to attain this CGI look, captured in-camera, a necessary experimental phase included laser cutting Shiseido’s camelia, finding the best textures, and shaping the drops.

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Tokyo Team

Director
SOS IN Bel Air

D.O.P
Alexandre Bartholo
SOS IN Bel Air

Set Designer
Jeanette Moncada

Agency
Monopo

Retoucher
Har-Rte (NYC)

Production
SOS IN Bel Air

BTS 2

BTS 1

The visuals above are a small part of an extensive series of works created for diverse brands of Shiseido that are currently being released on their social platforms and stores.

Here is a selection of the director’s favorites:

Reach out to see more.

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