Through the supervision of the great social agency Re-UP, SHU UEMURA commissioned SOS IN Bel Air to create a series of artworks used on Social Media channels throughout the year to support the whole range of Art of Hair products.

“SHU CODE” was developed for this project: a process bringing together the power of nature and science and translating different ranges into a powerful visual interpretation of the brand’s philosophy.

_DATA GENERATED IMAGES
> CREATING THE PERFECT BALANCE
BETWEEN ORGANIC AND TECHNOLOGY.

This technique allowed the Shu Uemura team to generate an infinite amount of beautiful backgrounds by changing only one data in the code provided.