_Gaze volumized


For the launch of the new 3D Lash Care mascara by shu uemura, we have created a series of volumizing visuals that embody the essence and benefit of the product: amplified images showcasing the transformative power of this innovative mascara.


Our team utilized a combination of photography and 3D with a focus on emphasizing the length and volume of lashes, and carried the same approach forward when designing the packaging visuals, capturing the world of 3D, amplification, and volumization.