_Gaze volumized

Project

For the launch of the new 3D Lash Care mascara by shu uemura, we have created a series of volumizing visuals that embody the essence and benefit of the product: amplified images showcasing the transformative power of this innovative mascara.

Creative

Our team utilized a combination of photography and 3D with a focus on emphasizing the length and volume of lashes, and carried the same approach forward when designing the packaging visuals, capturing the world of 3D, amplification, and volumization.

Commissioned by

Client — shu uemura
Agency — monopo Tokyo

Our Role

Art direction
Production
3D design

Tokyo Team

Photographer — Alexandre Barthelo
Prop Stylist — Jeanette Moncada